The Day One plenary program started with a warm welcome from the Provincial Administrator of the Province of
Negros Occidental, Atty. Rayfrando Diaz. It set the tone for an eventful day and the anticipation of insightful discussions lined up
ahead.
The CEO of Creative Tourism Network, Ms. Caroline Couret, shared valuable insights about creative tourism on a global scale.
She emphasized best practices and shed light on the strong collaboration the Department of Tourism has with them. This partnership is
crucial in making our country a hub for creative tourism, attracting new generations of travelers, and adding vibrancy to our diverse
cultural landscapes.
In the spirit of acknowledging ongoing efforts, Mr. Victor P. Estrella, a Culture Expert and Researcher from Nayong Pilipino Foundation,
presented the challenges that require attention for sustained progress in Philippine Creative Tourism.
Secretary Christina Garcia Frasco of the Department of Tourism took the stage, introduced by Ms. Verna C. Buensuceso,
OIC-Undersecretary for Tourism Development. Secretary Frasco highlighted the partnerships forged by the Department of Tourism and
expressed gratitude to local communities that play a pivotal role in building a foundation for sustainable Philippine Creative Tourism.
As the Secretary eloquently put it, "Our tourists will become witnesses and participants in telling the world The Filipino Story,
perpetuating the good news of all there is to Love about the Philippines." It's a call to action that resonates with our collective
mission.
The spotlight then turned to destinations and organizations that have exemplified their commitment to offering immersive experiences to
both locals and visitors. Nine local destinations and organizations across the country were recognized as Creative Tourism Awardees.
The ceremony concluded with a pledge of commitment, echoing the sentiments of the Tourism Secretary and officially declaring our tagline:
"Love Creative Tourism, Love the Philippines!"
The program then concluded with activities such as an outdoor performance of the Bacolod Masskara Dancers, a snack demonstration of
Manang Sinda (Fresh Lumpia), Talisay (bitso-bitso), and Merzci Pasalubong (Barquillos). The participants and guests then went back
to the venue for the Curated Lunch.
NINE CREATIVE TOURISM AWARDEES (with short profile)
1) Kandiwata Rock Islet Island Experience
(Brgy. Mabini, Municipality of Daram, Province of Samar)
The beautiful land and seascape of the Rock Islet of Kandiwata will not only leave visitors in awe but with a deeper
appreciation of local culture. The local tourism office offers an immersive experience by emerging stories of the majestic island,
considered as one of the best rock formations in the Eastern Visayas.
2) Lara Samar (Basey, Samay)
Through LARA or in waray, it means to ‘to weave’, visitors of Basey, Samar can learn and appreciate over five centuries of
banig-weaving tradition. The industry not only supports the economic growth of the town but also contributes to the United
Nations Sustainable Development Goals by promoting an ecologically balanced environment.
3) Kayamanan Sa Kamangyanan
(Municipality of San Jose, Occidental Mindoro)
The Intensive Mangyan Buhid and Hanunuo Experience provides a unique interaction with the Mangyan community.
It provides visitors with the opportunity to learn their arts and crafts, may it be forest or agricultural products
while allowing the community to preserve its timeless traditions.
4) Sipalay City Tourism Development And Promotion Office
(City of Sipalay, Negros Occidental)
The City of Sipalay is known as the Jewel of the Sugar Island, famous for the minerals beneath its natural beauty.
It has also developed into a popular tourist destination because of its pristine beaches that were highly preserved by the
locals.
5) Project Feedso And Picknakbet (San Fernando La Union)
The Project FeedSo and PICKnakbet combine sustainable and creative experiences through food and farming.
It not only boosts agri-tourism in La Uion but also helps farmers and the community.
6) Cagayan Museum & Historical Research Center (Tuguegarao City, Cagayan Valley)
The Cagayan Museum & Historical Research Center houses an extensive collection of artifacts, antiques,
ethnography, trade wares, heirloom pieces and liturgical works of the province. It also offers workshops and
interactive activities to locals and visitors.
7) Uswag Artesano (Province of Leyte)
The Uswag Artesano capacitates and promotes indigenous products made by the locals, that are deeply
rooted in the cultural heritage of Leyte. It not only provides skills training but also immersive
cultural experiences to both local and tourists.
8) Sunbursts Balay Tablea (Cabatuan, Iloilo)
Balay Tablea creates chocolates with passion and purpose. It perpetuates the traditional method of
cacao processing using the metate and teaches artisanal chocolate making through workshops. It also promotes
sustainability by promoting zero-waste production.
9) Tourism Affairs Office (City of Bago, Negros Occidental)
Bago City is a symbol of Booming AGritOurism (BAGO). From School of Living Tradition in rural areas, to agriculture,
to Slow Food Ark of Taste. The city boasts a multitude of creative tourism assets.
PM SESSION
Break Out Sessions.
The participants can choose two activities to attend in the afternoon session, one for each time slot;
1:30 – 3:00PM
Kape at Turismo: The Artful Fusion of Coffee and Creative Tourism in the Philippines
Presented by: Jerry Cabalce
This session unveils the compelling narrative of Jerry Cabalce, CEO and Founder of the Filipino Coffee
Institute, and his efforts to champion the local coffee culture in the Philippines. It showcases impactful
initiatives that have resonated nationwide, cultivating a deeper appreciation for coffee within our culinary
landscape. The presentation goes beyond the traditional scope of coffee culture and appreciation activities,
introducing the concept of integrating Creative Tourism products within coffee farms and destinations.
Crafting Legacies: Weaving Tradition, Culture, and Creativity in the Western Visayas
Presented by: Connie Atijon
Embark on a captivating exploration into the rich heritage of Hablon, a locally crafted masterpiece woven from fibers
such as piña, abaca, and cotton—a cherished, generational livelihood deeply rooted in the community. At the forefront of
safeguarding this time-honored tradition, the Indag-an Primary Multi-Purpose Cooperative extends an invitation to tourists
for an exclusive, hands-on encounter with the intricate process of creating exquisite Hablon products. This immersive presentation
not only unveils the secrets of weaving embedded in Visayan culture but also positions Hablon-making as a captivating and essential
experience for every visitor.
Savoring Heritage: Exploring Tourists' Active Role in the Slow Food Movement and its Impact on Local Gastronomy
Presented by: Reena Gamboa
This session delves into a showcase of the finest food and travel destinations in the Philippines. Immerse yourself in
the art of travel photography and content creation, recognizing the pivotal role tourists play in producing compelling
content that promotes the country. The Awesome Planet will introduce its advocacy since 2005, dedicated to unveiling the
travel, food, and lifestyle secrets of destinations. The session shall compel a conversation that not only captures the essence
of exploration but also underscores the collaborative efforts of travelers in shaping and promoting the diverse wonders of the
Philippines.
Fashion with Purpose: A Glimpse into Filipino Wearable Craftsmanship
Presented by: Kathryn Fanlo
This session introduces the realm of wearable art. Designer Kathryn Fanlo, a passionate advocate of handmade treasures,
unveils the richness of Philippine culture through contemporary art pieces. In a world dominated by mass production, she
consistently promotes championing local artistry within communities. This experiential presentation highlights how
handmade crafts not only showcase artistic prowess but also have a profound impact on communities and the economy.
Explore the symbiotic relationship between artistry, innovation, and culture, all while gaining insights into the
transformative power of supporting handmade endeavors. This creates inspiration and paves the way for other forms of
artistry to evolve into Creative Tourism products.
3:00 – 4:30PM
Balay tablea's Sweet Creativity: Unveiling the Artistry of Chocolate Making in Iloilo
Presented by: Catherine Taleon
This immersive session delves into the vibrant chocolate-making industry in the province of Iloilo. Discover
the craftsmanship behind artisanal chocolates created within the community and the traditional methods employed
in the production of tablea, or Filipino chocolate. This engaging presentation will also shed light on the cherished
tradition of grinding cocoa beans, tracing the journey from bean to cup for both locals and curious tourists.
Embroidering Heritage: Panay Bukidnon School of Living Traditions
Presented by: Renel S. Lavilla
This session embarks on a journey of art, tradition, and culture with the Panay Bukidnon School of Living Traditions
(SLT) in Calinog, Iloilo, implemented by the Buhi Nga Palanublion Tribal Organization. Immerse yourself in the artful
craft of Panubok Embroidery, the traditional embroidery of the Panay Bukidnon people of the Visayas, and explore how
Panubok designs and patterns intricately represent nature, characters, and events from the Sugidanon epic. This presentation
delves into how a traditional craft can engage tourists through Creative Tourism, offering not just a visual feast but an
educational experience that highlights how visitors can actively participate in supporting local products while gaining
insights into the rich cultural heritage woven into the fabric of Panubok Embroidery.
Food Holidays: Unveiling the Philippines' Culinary Treasures with Clang Garcia
Presented by: Clang Garcia
This session unveils the boundless potential of the Philippines in Gastronomy Tourism through the lens of Ms.
Clang Garcia, the esteemed author of the book 'Food Holidays,’ the 2023 Gourmand World Cookbook Award’s Best Food
Tourism Book in the World. Drawing from her 15 years of expertise in crafting immersive gastronomy journeys, Ms.
Garcia's book serves as a mission to illuminate the rich flavors, history, and culture of the Philippines. Her
advocacy for food extends to curating culinary tours for both locals and international tourists. Explore how food
and tradition play a significant role in Filipino culture, all while incorporating related activities that can elevate
Creative Tourism in the country.
4:30 – 5:30PM
Masskara Mask Making
Presented by: Jojo Vito
Jojo Vito extends an invitation to experience something truly special —the "Mask Painting" activity.
It's not just about colors on a mask; it's about immersing yourself in the vibrant spirit of Bacolod,
the City of Smiles. Imagine the joy of creating your own masterpiece, infused with the essence of Bacolodnon spirit.
So, seize this opportunity to unleash your creativity and let the warmth of Bacolod's smile shine through the masks
you'll be painting. Join Jojo Vito on this artistic journey, where each stroke tells a tale of a city that's as welcoming as
it is colorful.
DAY 2 (DECEMBER 7)
AM SESSION
The second day of the plenary session commenced with a quick recap of the preceding day's activities, presented by the event's
host, Kurt Soberano. This set the stage for a day filled with insightful discussions and reflections on the pivotal role of the
creative industry in the Philippines.
The importance of the creative sector, not only in terms of economic growth but also in nation-building, took center stage. The need
to ignite a movement that celebrates and uplifts the diverse talents thriving in the Philippines was reiterated.
A key figure representing the creative sector in all platforms, Hon. Congressman Francisco "Kiko" Benitez,
the Co-principal Author and co-sponsor of PCIDA and the 3rd District Representative of Negros Occidental,
delivered a compelling Keynote Message. He shared insights on the UK Mission Visit of Creative Industries, emphasizing the crucial
role of creativity in shaping our nation's identity.
The focus then shifted to the legal and policy framework of the creative industries, with Atty. Gio Franco Gomez, a highly technical
consultant of the Philippine Creative Industries Development Council (PCIDC), taking the stage. His extensive experience and
involvement in the crafting of the Philippine Creative Industries Development Act provided valuable insights into the regulatory
landscape.
The development of creative tourism in the Philippines emerged as a collaborative effort between public and private stakeholders.
A panel discussion on the Role of Public and Private Stakeholders in the Development of Creative Tourism ensued, featuring visionary
leaders and creative entrepreneurs. Moderated by Mr. Joel Pascual, Chairman of PACEOS, the panel included distinguished individuals
such as Congressman Christopher Vera Perez De Venecia, Atty. Gio Franco Gomez, Mr. Ivan Man Dy, Mr. Jerry Cabalce, Mr. Celso 'Toots'
Jimenez, Jr., and Ms. Clang Garcia.
A subsequent discussion delved into the significance of being recognized as a UNESCO Creative City. Moderated by Mr. Kiko Torno,
the panel included Mr. Gil 'Butch' Carungay, Ms. Velma Jane C. Lao, Engr. Aloysius Mapalo, and representatives from Silay City LGU.
The session concluded with the presentation of the "Creative, Friendly Destination Award" to three Creative Cities
(Iloilo, Cebu and Baguio), with Cong. Christopher V.P. De Venecia, Ms. Verna C. Buensuceso, and Cong. Jose Francisco "Kiko"
Benitez doing the honors. This marked another step forward in recognizing and celebrating the creative endeavors that contribute to
the vibrant landscape of the Philippines.
The morning session ended with a curated lunch.
PM SESSION
1:30 – 3:00PM
Baguio City's Creative Tapestry: A Journey into a Creative City for Crafts and Folk Arts
Presented by: Engr. Aloysius Mapalo
This session showcases the rich tapestry of Baguio City's evolution as a Creative City for Crafts and Folk Arts.
Delve into the compelling stories and insights shared by [Name], offering a firsthand account of their journey as
pioneers in the promotion of the continuity of Filipino cultures through the enduring traditions embedded in the
city’s crafts and folk arts. This presentation serves not only as an illuminating narrative but also as a wellspring of
inspiration for cities aspiring to thrive and uphold the continuity of their traditions and cultural assets.
Take away valuable insights on how cities can embark on a transformative journey toward creative city distinction,
all while conserving the essence of their cultural heritage.
Potters of Pahanocoy: Crafting Creative Tourism Experiences in Negros Occidental
Presented by: Mary Ann Colmenares
MaryAnn Feria - Colmenares' talk will center on pottery in Negros through the years. A demo on different hand-forming
techniques will be shared and participants can do hands-on making pots using the pinch method.
Innovation in Fibers: Buri Craftsmanship Beyond Tradition
Presented by: Anabelle Monteverde Calleja
Journey into the heart of Quezon Province as this session unwraps the traditional art of
crafting Buri products. Discover how this ancient craft has evolved, with the province innovatively
transforming Buri into wearable items, including hats and bags, showcasing the creative prowess of local women.
Immerse yourself in the intricate process of bringing Buri products to life, witnessing the dedication and skill that
go into each creation. Beyond being a craft, Buri products play a pivotal role in uplifting the lives of the community.
Explore how tourism has become a driving force in promoting and sustaining this age-old tradition. This experiential
session delves into the seamless integration of craftsmanship, like Buri making, into tourism, highlighting its potential
as a cornerstone of Creative Tourism.
Bordas de Pastillas: Bulacan’s Artistic Pride
Presented by: Maria Natividad Ocampo-Castro
Learn the story and the art of making Bulacan’s “bordas de pastillas” or “pabalat”. The skill is
passed on from generation to generation and the intricate patterns of this craft get inspiration from nature
and our local culture, making the succulent “pastillas” an even more precious delicacy.
3:00 – 4:30PM
Designing the Future: Cebu City as a Philippine Creative City for Design
Presented by: Butch Carungay
This session unfolds the narrative of Cebu City, hailed as the Philippines' creative city for Design. Long renowned for its
robust support for arts and its historical role as a trade, culture, and innovation hub, Cebu City has traditionally
stood out in furniture, arts and crafts, and fashion design, earning it the title of the country's design capital. In recent years,
Cebu has further solidified its global standing as a hub for multimedia arts and IT outsourcing, with the prestigious recognition
as the ASEAN City of Culture in 2015. Immerse in the enthralling journey of the city as [name] shares insights into Cebu's global
distinction as a creative city. This presentation will also delve into the creative industries that play a pivotal role in the city's
economic development, generating opportunities and employment for locals.
Visual Feast: Crafting Filipino Food and Travel Journeys through Digital Platforms
Presented by: Anton Diaz
This session delves into a showcase of the finest food and travel destinations in the Philippines. Immerse yourself in the art of
travel photography and content creation, recognizing the pivotal role tourists play in producing compelling content that promotes
the country. The Awesome Planet will introduce its advocacy since 2005, dedicated to unveiling the travel, food, and lifestyle secrets
of destinations. The session shall compel a conversation that not only captures the essence of exploration but also underscores the
collaborative efforts of travelers in shaping and promoting the diverse wonders of the Philippines.
Discovering House of Living Traditions: Creative Tourism in the Lens of Lake Sebu
Presented by: Jennifer Tupas and Agustin Tawi Sudaw
This session unveils the rich tapestry of tradition and culture in Lake Sebu. While the lake is already home to various Schools of
Living Traditions, the tourism office is championing the establishment of more Houses of Living Traditions, creating a haven for
diverse crafts and living traditions. Join Jennifer Tupas, tourism officer from Lake Sebu, in an immersive presentation that
showcases the artistry of the T'boli people. Delve into the intricate processes of crafting beadwork and weaving, gaining insights
into the cultural significance embedded in every piece. This experiential journey goes beyond observation as it emphasizes how
tourists can actively engage in co-creating with the community. It's not just about tradition; it's about cultural conservation and
sustainability.
Market to Table: Savoring Palengke Tradition with Chef Waya Araos-Wijangco
Presented by: Chef Waya Araos-Wijangco
This session highlights the unique perspective of the Filipino market, specifically the Palengke tradition, through the lens of
Chef Waya Araos-Wijangco, the executive chef, and owner of Gourmet Gypsy Art Café. The presentation delves deep into the cultural
significance of Palengkes and explores their potential as a creative tourism product for the Philippines. Discover how Chef Waya’s
experiences in introducing the Market to Table tour in Baguio—an engaging three-part experience that includes a market tour,
a culinary demo, and a gracious dining—can encourage both local and international tourists to participate in tours and various
activities that are unique to Philippine Palengkes.
4:30 – 5:30PM
Gastronomic Excellence: Iloilo City's Journey to the Realm of Creative Cities
Presented by: Velma Jane Lao
Embark on a flavorful journey with this session, focusing on Iloilo City's recent recognition as a Creative City for
Gastronomy. Indulge in the delectable narratives and insights shared by [name], providing a firsthand account of how the
city leveraged its unique gastronomic assets to continually promote local food and gastronomy tourism. This presentation aims
to impart valuable lessons and offer a lens on the gastronomic treasures within the city, illustrating how these have shaped its
cultural identity. Explore the significance of heirloom dishes and the pride associated with owning food and gastronomy assets,
crucial elements in the process of enhancing tourism and achieving creative city distinction.
Crafting Sustainable Elixir: Philippines' Distinctive Presence in Global Mixology
Presented by: Kalel Demetrio
This session introduces the realm of sustainable cocktail innovation, propelling the Philippines to the forefront of the
global mixology stage. Kalel Demetrio, with his wealth of experiences and innovative spirit, has elevated the cocktail
scene in the Philippines by introducing sustainable ingredients—from fresh vegetables and fruits to unique regional
elements sourced from remote areas across the country. In this experiential presentation, Demetrio will share his skills
and insights on how cocktails can be a part of Creative Tourism in the country, incorporating locally sourced ingredients
as a pivotal element in enhancing the craft of mixology.
Siargao's Lokal Experience: A Blueprint for Creative Tourism Experiences
Presented by: Analyn Dulpina
Explore the innovative approach of Lokal Experience in Siargao, exemplifying the essence of Creative Tourism products.
Lokal Experience, dedicated to promoting Filipino culture through farming and weaving, provides participants with culturally
immersive and sustainable experiences at their tropical academy. This session illuminates how Lokal Experience serves as a prime
example of incorporating farm and cultural activities, such as banig weaving, into the continuity of Filipino culture within the
realm of Creative Tourism. Engage in discussions on the transformative impact of initiatives like Lokal Experience, where
participants not only become farmers and partake in banig weaving but also savor farm-to-table meals.
1:00-5:00PM
Strategic Insights: Consultation with Caroline Couret on Developing Creative Tourism
Presented by: Caroline Couret
This session provides participants of the Creative Tourism Congress with a unique opportunity to engage in one-on-one
consultation and discussion with Caroline Couret, the CEO of Creative Tourism Network based in Barcelona, Spain. Dive
into an in-depth conversation to gain valuable insights on how to develop Creative Tourism in localities and destinations.
CLOSING CEREMONIES (December 7)
To conclude the Philippine Creative Tourism Congress, the participants were treated to a comprehensive synthesis delivered
by the OIC-Undersecretary for Tourism Development of the Department of Tourism, Ms. Verna C. Buensuceso. With eloquence, she
encapsulated the key takeaways from the enriching discussions and presentations throughout the event. Ms. Buensuceso emphasized
the importance of the collaborative efforts between public and private stakeholders in nurturing creative tourism and underscored
the role of creativity as a driving force for sustainable tourism growth.
Looking ahead to the culmination of the congress, an exciting Technical Visit Overview was unveiled. Scheduled for December 8,
participants would embark on an on-site visit to historical and cultural sites in Negros Occidental. The itinerary promised an
immersive experience, offering insights into the local cultures, creative industries, and picturesque destinations that make Negros
Occidental a gem in the Philippines' creative tourism landscape.
This unique opportunity would allow delegates to witness firsthand the fusion of creativity and tradition, further reinforcing
the principles discussed during the congress. From cultural hubs to innovative spaces, the technical visit aimed to provide a
comprehensive understanding of how Negros Occidental leverages its creative assets for tourism development.
Hosted by John Arceo, the congress concluded on a high note with a lively social gathering, where attendees had the chance to unwind,
network, and engage in casual conversations.
