Photo by Erwin Lim


Mabuhay! The Department of Tourism in partnership with the Creative Tourism Network, based in Barcelona, Spain is spearheading the development of Creative Tourism in the Philippines. As Creative Tourism is a form of travel that places an emphasis on engaging tourists with “co-creation’ with local culture, arts, and heritage at the forefront, this type of tourism has gained popularity in recent years as more and more travelers seek meaningful and authentic experiences that go beyond traditional tourist attractions. The Philippines with its magnitude of cultural assets, traditions and experiences can definitely take the global stage in Creative Tourism.

Join us as at the Philippine Creative Tourism Congress from December 6 to 8, 2023 in the magnificent and vibrant province of Negros Occidental and immerse yourself in enlightening plenary sessions and engaging breakout sessions featuring activators from across the country. Together, we will unveil the boundless potential of the Philippines, showcasing its cultural richness from Luzon, Visayas, to Mindanao, positioning them as prime destinations in Asia for Creative Tourism.

Be part of this distinguished event and contribute to the collective narrative shaping the Philippines as a cultural epicenter for genuine and enriching travel encounters.

Photo by Jacob Maentz

About the Venue

The Philippine Creative Tourism Congress is set to unfold in the dynamic and inspiring Art District, nestled in the heart of Bacolod City. This contemporary art space has emerged as a catalyst for broadening the discourse and possibilities within the realm of art.

Established 18 years ago, the Art District originated as an artist-run selling gallery in 2005 with the vision of establishing a market accessible to Negrense artists. Over time, its focus has evolved from a market-oriented perspective to nurturing the growth of young artists in Negros Occidental.

The Plenary sessions will take place in the district’s main gallery hall, the vibrant Orange Project, while breakout sessions are slated for distinctive spaces such as the Naranja Residency, Block 17, The Grey Room, and various other areas that truly encapsulate a spirit of creativity and artistic expression.

About the Creative Tourism Network

Embarking on an exciting journey, the Philippines takes center stage in shaping the narrative of Creative Tourism through a strategic partnership with the Creative Tourism Network (CTN), facilitated by the Department of Tourism and under the visionary leadership of CEO Caroline Couret. This collaboration, grounded in a shared commitment to innovation, positions creative tourism as a key driver in attracting the discerning new generations of travelers while concurrently nurturing a robust value chain for our diverse and culturally rich territories.

Operating as a non-profit organization, the Creative Tourism Network extends its influence beyond traditional boundaries. It actively supports academic research, spearheads educational initiatives through the Creative Tourism Academy, and annually celebrates outstanding Ethic Codes and Best Practices through the prestigious Creative Tourism Awards.

The Philippines, as a proud partner country of the CTN through the Department of Tourism, is geared up to maximize this collaboration. We are dedicated to amplifying the development of Creative Tourism by leveraging our multifaceted and vibrant assets. More than just a partner, the Philippines serves as a melting pot where creativity, culture, and tourism seamlessly converge, promising immersive experiences that break boundaries and resonate on a global scale.